Friday, June 19, 2009

How To Promote Amazon Associates Program with Twitter (part 2)

In part one of this tutorial, we talked about promoting Amazon Affiliate Program with Twitter, and I helped you set up your Twitter profile so that it is optimized for both twitter search query's and Google Search. Now that you have your profile set up, let's do some altering so that your profile is one-of-a-kind.

Go to the 'Settings' tab at the top of the page and once you're there click on "Picture" and browse to a recent photo of yourself. You will want to use a real image of you, rather than something generic, because it gives off a much more warm, personal appeal to those who choose to follow your updates. If you don't have a photo of yourself, snap one real quick on your cell phone and upload it to Twitter. I mean after all, everybody has a camera phone these days, don't they?

Next, click on "Design" then go down to where it says "Change Background Image" and click on that button. Now you need a great little logo to use for your tile background image, so do another image search for something "bargains" or "deals" oriented. Something as simple as a piggy bank would work very well. Once you've found something you like, save it to your machine and then browse to it and upload it to your profile. Check the box that says "tile background" below the background you just uploaded. Then click save changes and see how it looks. If it's all good, then you're ready to roll!

Now you need to join the Amazon Associates Program, in the case that you aren't already enrolled. Once you're all set up and are approved into the program, it's time to find the content you are going to use for your "tweets". Amazon has several blogs each with rss feeds you can use with twitter. Simply subscribe to the rss feeds for these amazon.com blogs, then go to this site - twitter feed.

To create an account at Twitter Feed, the best bet it to use an OpenID. If you have a account with Blogger, Yahoo!, AOL, or Google, then you're all set (I think this includes about 90% of the online market or better!). You can log in to OpenID by clicking where it says "Sign in with OpenID", then follow the instructions to either create an OpenID, or log in with your chosen OpenID credentials.

Note: You will need to be patient when using this site because it is very slow - it is likely overloaded with too many tweeter bloggers and such. Your patience will pay off big time in the long run though, I promise you that.

How To Use Amazon Daily Blog and Amazon Associates Blog with Twitter Feed

So now that you have a Twitter Feed account, you're an official Amazon.com Associate, and your Twitter profile is all pimped out, it's time to start tweeting!

Go to amazon.com and click the link at the top right (under the toolbar) of the page which says "Amazon Daily Blog", then when you're there click on the rss icon on the right. When the page comes up, right click the url in the address bar and copy it. Go to your Twitter Feed account and paste in the rss feed for the amazon blog, title it appropriately, and allow access to your Twitter account. All set! Now, every time the blog is updated, it will be posted automatically to your new Twitter as a "tweet"! Pretty cool, huh?

If I were you, I would do the same thing with the Amazon Associates blog rss feed, and every 10 rss-tweets or so post an Amazon affiliate link on your Twitter representing a bargain or deal of the day. You may be pleasantly surprised at your earnings results over time.

Tuesday, June 9, 2009

How To Write Effective AdWords Ads in 5 Simple Steps



If you've tried Google AdWords, one thing comes to mind; steep learning curve. There's nothing wrong with learning, but sometimes, time is of the essence.

The number one key to successful AdWords campaigns is, not surprisingly, the ad itself. Well written ads will draw more clicks and a higher CTR (click-through-rate) than a poorly written ad, regardless of the keywords chosen for the ads. The good ad will yield a higher ROI as well, since CTR will be strong. The question is, what makes for a great AdWords ad? Is there a secret formula used by the AdWords masters? Well, quite frankly, yes.

You will be hard pressed to find these 5 simple tips to mastering great Google AdWords ads from any of the true gurus. You see, they don't want you to know these 5 steps because if you did, they might have to forfeit some of their obscene profits to their true competitors. God forbid!

Grab your cup of hot coffee, turn off the TV, and if you must be subjected to noisy distractions, get a pair of earplugs and put them in. You will want to pay very close attention to what I am about to reveal. Are you ready? Alright then, here we go.

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Step 1 - Include Your Main Keyword in the Ad Headline

Keywords are the very important, as you likely know. This is no exception when it comes to writing effective AdWords headlines.

You want your target audience to click through your ad based on the keyword in the headline because they will be much more likely to convert into a sale for you. Including your major keyword wisely in the headline of your ad will not only convert better, but also outrank much of the competition who have bid on the same keywords you're bidding on.

Step 2 - Put the Main Benefit in the Second Line of Your Ad

Ads perform better when the benefits come first. It is important that you place the main benefit of your product (what do the people searching for my keywords really want to find?) directly below the ad headline. CTR will suffer if you don't.

Step 3 - The Third Line of Your Ad Should be Your Product's Feature

Your third line should be a primary feature of the product or package you are offering. If you sell collector's coins for example, you would want something like "Special 25% Discount Available Through September!"

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Step 4 - Line four should be your display URL, Capitalized, with the included subdirectory

Ideally you want your display URL to draw the attention of the searcher, and capitalization is the most effective means of accomplishing this. You do not want to capitalize the entire URL, but rather, only the first letter after http or www.

Always include a subdirectory with the display URL indicating the word "Free". This word will really boost your CTR because people are looking for freebies now more than ever!

Your display URL must resolve to an actual page on your site, so keep this in mind above all else.


Step 5 - The fifth line, your destination URL, needs to land the visitor exactly on the download page for their free trial sign up


Never resolve your destination URL to your offer website's home page, in hopes that they will stumble upon the free trial page eventually. Trust me, most people will lose interest way before they find the free trial link!

You want to direct the customer to your goal for them, so to speak. When free and easy come together, success is the result!

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There you have it folks. Simply follow these 5 simple steps each and every time you write a new AdWords ad, and you will be on your way to "AdWords Qualified Individual" before you know it!

Saturday, June 6, 2009

How To Promote Amazon Associates Program with Twitter (Part 1)

If you haven't heard of Twitter, you must be from some other planet! Using the service is one thing, earning income from it is another story altogether. In this tutorial I will break down the Amazon Associates Program and how to effectively use Twitter to promote Amazon.com products and services. In the process, you will potentially earn a substantial online income.

The first thing you will need to do is create a Twitter profile, that is if you don't already have one. If you need to make one up real quick, go to Twitter and click the "Get Started - Join". Fill out the required information, and make sure to choose a username which is highly relevant to the Amazon.com niche market. For example, something like "amazonbargainking" or "superamazondealsfinder" would work well.

Note: Notice the word amazon is in the username - make sure you follow this example because your followers (and subsequent traffic) will be laser targeted to the service you will be offering, and more likely to buy through your affiliate links!


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Once you have created your Twitter account, the next step is to spruce your profile up a bit. First click on the default thumbnail icon (black background with blue digits) to change it to something more relevant to your niche - amazon.com bargains/deals. Now do an image search for something to use for your thumbnail logo, such as an amazon.com deals icon (don't plagiarize, but rather, design your own custom logo instead at gr-sites). When you're satisfied with your design, save it to your computer, then upload it to Twitter as your new thumbnail. The best thumbnails are small and square, 700k max.

The next step is to choose a good sub-domain name. Click on 'Settings' at the top of the page on the right. 'Account' will be shown by default, so first enter your real name, then fill in a 'username' related to amazon.com; for example, "dealsonamazoncom" or "amazonbargainguru". The username you choose will serve as the main key to like-minded Twitter users finding you, so make sure you have the word 'amazon' in there somehow!

Enter your desired email address, change your timezone appropriately, then move down to the 'More Info Url'. Enter your website, blog, myspace, facebook, amazon affiliate page, or anything relevant to your twitter amazon niche.

The 'One Line Bio' is extremely important, so be sure to insert key phrases related to amazon.com deals and bargains. Emphasize your expertise in this area, this way you will be followed by those wanting to learn Amazon.com from you. Aspiring internet marketers and entrepreneurs are hungry for great information, and since Amazon is full of that, there is a good chance to sell relevant informational products to them down the road.

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This concludes part 1 of this 2-part tutorial on how to successfully promote Amazon Associates Program with Twitter. Part 2 will soon follow, so be sure to subscribe to my rss feed for the latest news and updates!