Tuesday, June 9, 2009
How To Write Effective AdWords Ads in 5 Simple Steps
If you've tried Google AdWords, one thing comes to mind; steep learning curve. There's nothing wrong with learning, but sometimes, time is of the essence.
The number one key to successful AdWords campaigns is, not surprisingly, the ad itself. Well written ads will draw more clicks and a higher CTR (click-through-rate) than a poorly written ad, regardless of the keywords chosen for the ads. The good ad will yield a higher ROI as well, since CTR will be strong. The question is, what makes for a great AdWords ad? Is there a secret formula used by the AdWords masters? Well, quite frankly, yes.
You will be hard pressed to find these 5 simple tips to mastering great Google AdWords ads from any of the true gurus. You see, they don't want you to know these 5 steps because if you did, they might have to forfeit some of their obscene profits to their true competitors. God forbid!
Grab your cup of hot coffee, turn off the TV, and if you must be subjected to noisy distractions, get a pair of earplugs and put them in. You will want to pay very close attention to what I am about to reveal. Are you ready? Alright then, here we go.
Step 1 - Include Your Main Keyword in the Ad Headline
Keywords are the very important, as you likely know. This is no exception when it comes to writing effective AdWords headlines.
You want your target audience to click through your ad based on the keyword in the headline because they will be much more likely to convert into a sale for you. Including your major keyword wisely in the headline of your ad will not only convert better, but also outrank much of the competition who have bid on the same keywords you're bidding on.
Step 2 - Put the Main Benefit in the Second Line of Your Ad
Ads perform better when the benefits come first. It is important that you place the main benefit of your product (what do the people searching for my keywords really want to find?) directly below the ad headline. CTR will suffer if you don't.
Step 3 - The Third Line of Your Ad Should be Your Product's Feature
Your third line should be a primary feature of the product or package you are offering. If you sell collector's coins for example, you would want something like "Special 25% Discount Available Through September!"
Step 4 - Line four should be your display URL, Capitalized, with the included subdirectory
Ideally you want your display URL to draw the attention of the searcher, and capitalization is the most effective means of accomplishing this. You do not want to capitalize the entire URL, but rather, only the first letter after http or www.
Always include a subdirectory with the display URL indicating the word "Free". This word will really boost your CTR because people are looking for freebies now more than ever!
Your display URL must resolve to an actual page on your site, so keep this in mind above all else.
Step 5 - The fifth line, your destination URL, needs to land the visitor exactly on the download page for their free trial sign up
Never resolve your destination URL to your offer website's home page, in hopes that they will stumble upon the free trial page eventually. Trust me, most people will lose interest way before they find the free trial link!
You want to direct the customer to your goal for them, so to speak. When free and easy come together, success is the result!
There you have it folks. Simply follow these 5 simple steps each and every time you write a new AdWords ad, and you will be on your way to "AdWords Qualified Individual" before you know it!